Evangelical tradition (in a broad sense of the word) rightly stresses Gospel proclamation as one of the essentials of being the church. In the beginning was the Word, the Word was with God, and the Word was God. God speaks. Word matters. But, note that the Word became flesh. Thus, Gospel proclamation is not simply constituted by words but also assumes a fleshly form. Proclamation, if construed Christologically, is enfleshed or embodied proclamation. Or, as St. James liked to say, faith without works is dead.